A Whole of Business Activities Await You Students / academician are invited to attend this Trade show to immerse themselves in the world of Hospitality. Malaysia External Trade Development Corporation (MATRADE) to bring in potential buyers to this exhibition whereby, they will get an opportunity to meet and discuss with the exhibitors from all around the world about the products that are being showcased as well as to exchange ideas about the Hospitality industry which covers the entire spectrum of WHOLE 2020. Feature to uplift and revitalize the interest in Malaysian batik. Celebrity chefs are invited to demonstrate live cooking Chefs will share how coffee could be used in preparing foods and the creation of innovative recipes. Exhibitors will demonstrate their products to potential buyers and academicians will have a talk and share their knowledge on the growing industry of Hospitality mainly to encourage youths and women to venture into this industry. Network is essential in building a business. Therefore, exhibitors are given a hub to build the right networks in WHOLE 2020. Catch up on the latest updates and fun facts about E-wallets which will be useful in the business world and also in your daily lives. Discover all the relevant and authorised financial enterprises that help you to start a business or help you to boost your startup business. Meet and greet all the franchisors and retailers from the Hospitality Industry to study more on the business nature. Exhibitors to have a presentation to the potential buyers such as Hotel General Manager on the future-tech products in the Hospitality Industry. Examples of future-tech products are, robots that uses speech recognition and AI to respond to queries from customers, Robo Chefs, 3D Food Printing, High-Pressure Processing which could extend the shelf life of food 10X, Vertical Farming and many more. Exhibitors from each sectors, Scholars and Professors brought in by Penang Institute will engage in this conference and will have discussions on the benefits of Green Hospitality and also adapt the concept of “Go Green” in their business. Exhibitors of WHOLE will display all their designs and arts which will help to distinguish an establishment’s brand and personality by offering something memorable in every room of your property. Participate in the Hospitality competition such as bed-making, table setting and many more. Exhibitors to demonstrate new recipes using local products According to Malaysia Healthcare Travel Council (MHTC), enhanced efforts are underway to promote Malaysia as an international destination for treatments in high-value medical areas. Ministers from Federal, State or the key person in the Hospitality industry to have a tour during the exhibition, followed by the members of media. The Muslim travel market is one of the most lucrative and one of the most rapidly growing market segments in this industry. WHOLE 2020 will be officiated by the Minister of Tourism, Arts and Culture. Spa & Wellness are about relaxing and de-stressing. As well as offering a range of spa therapies, holistic activities and pamper sessions, they also provide the perfect opportunity to take in the local surrounding beauty. Nutritionist & dietitians brought in by the Nutrition Society of Malaysia to hold a talk on the benefit of consuming superfood in our daily lives. Exhibitors to enlighten the visitors on the benefits of sustainable tourism which focuses on human activity while preserving natural ecosystems and its maintenance for future generations without compromising tourist satisfaction. Associate yourself with all the invited VIPs. Get our latest Official Programme of Event in the website to find out all the interesting activities that wit you during the exhibition. Get a full exposure on why do we need a wearable technology and what are the impacts of it in the Hospitality Industry. Chefs to demonstrate how various types of wine & spirit could be used in preparing foods. To guide young chefs to grow in the HORECA Industry by having a consultation on funding options and also providing them with sufficient knowledge about this field.