YAB CHOW KON YEOW
Chief Minister of Penang

It is with great honour and humility that I welcome you to Penang, the Pearl of the Orient. The island state is bursting with historical monuments and wonderful delicacies waiting to be experienced by the world. To say that I am excited to see what the World Hospitality, Lifestyle & Entertainment Exhibition and Conference (WHOLE) 2020 will do for Penang and all its visitors is an understatement. The opportunities are simply waiting to be seized and everyone who comes to Penang has the potential to share and grow.

The pro-business environment of Penang is the result of decades of continuous development and improvement. To us, there is always more to be done when it comes to expanding our economic values. It is well known both locally and internationally that Penang is a great hub for industries such as electronics, healthcare equipment, and especially tourism. Speaking in a collective manner, Penang is the perfect spot for business tourism as we possess the professional competence and outstanding attractions for leisure.

Knowledge is power and we are very focused on facilitating the sharing and exchanging of ideas here in Penang. With every effort we put into organising new meetings and conferences, we get closer and closer to our goal of becoming the preferred meetings, incentives, conferences, and exhibitions (MICE) destination by 2021. This is why we are dedicated to the consistent endeavours of improving and enhancing our tourism industry not only in Penang but throughout Malaysia.

As mentioned earlier, there is a great amount of hard work being put into making Penang a focal point for businesses local and abroad and this is why visitors can often see that we are filled with many establishments that act as service providers for MICE events. Combining rich cultural heritage and modern functionalities, the amenities here are very suitable for business owners to engage with each other in the most creative and innovative ways. The SPICE Arena and Convention Centre itself is testament to this as it is built for state-of-the-art events while also being surrounded by restaurants and cafes that offer a variety of Penang’s popular delicacies.

The first ever WHOLE will be held from the 10th to the 12th of September 2020 at the aforementioned SPICE Arena and Convention Centre. For those yet to be convinced, the exhibition will showcase why Penang is the best MICE destination for those interested in exploring and discovering new markets and partnerships. A hearty congratulations to Alpine Group Services, the organiser of this event.

As how Penang offers its visitors a multitude of attractions and industries, WHOLE will reflect that through its diverse components which include lifestyle, entertainment, food & beverage, and many more. The attendance and participation of visitors and exhibitors that come from different backgrounds will encourage interactions and discussions that go beyond the usual mould and will generate unique ideas worth executing.

I look forward to welcoming the global and domestic participants of WHOLE 2020 and I hope that your visit to Penang will be one that leaves you wanting to visit again in the future.